Car dealers insurance can end up costing you an arm and a leg if you don't shop around before you take
out the insurance cover you need for your car trading.
There are a number of specialist insurers on the Internet who can offer car dealers the best
insurance deals to cover their car dealing activity. They are well worth looking for, as their prices are
amazingly cheaper than most other car dealers policy quotes that you'll receive from general insurers or
their insurance brokers networks.
When you buy car dealers insurance through a broker, don't forget that they add their brokers
commission to your premium. If you shop around, you might find the same specialist insurance companies that
they find and save yourself the extra cost of the brokers commission. You might also spend ages looking
for car dealers insurance companies and not ever find them. Don't worry though, you can still go back
to the brokers.
What if you do spend time (even ages) looking for the car dealers insurance specialists and do manage to
find them? Has the time you've spent been worth the money you've saved yourself?
A Much Better Way ?
The bigger companies, who claim to offer the best prices, can often be found at the top of the page for any
Google search that's been done for Car Dealers Insurance, traders
insurance or car dealer insurance. They have huge budgets that allow
them to dominate the sponsored links at the top of each Google search page.
Another source for good Car Dealers Insurance insurance quotes are the sponsored links results
that are displayed at the right hand side of the Google search results pages, similar to the links displayed on
the left hand side of this page.
These links are what are known as Google adwords ads and are placed by Google on behalf of the companies who
have pre-paid for the ads to be placed on websites that are relative to the products or services that those
companies are trying to sell.
Every time one of those ads is clicked, the advertiser has to pay Google for having found a
possible customer for that company. The companies are simply using an effective form of lead generation instead
of using the traditional methods of advertising for customers such as newspaper ads, radio and
television.
The benefit to car dealers of the ads that promote car dealers insurance policy is that if the companies who
are paying for the ads are not competitive, they will be paying to attract customers to their sites for no
sales. The least competitive companies soon realise that they are throwing their money away and stop
advertising. This eventually leaves the most competitive companies with the top ads because they can afford to
continue their campaigns as the customers they are attracting are buying their policies, because they
are very competitive.
Another point to the Google Adwords ads is that they are also used by affiliates of the car dealers
insurance policy companies to attract car dealers to their affiliate program and when they are
clicked on, the car dealers will generate a commission for the affiliate if they go on to complete the purchase
of a policy.
Super affiliates earn millions of dollars each year in affiliate commissions and will vigorously search the
markets that they are involved with to keep their earnings at this level. They know that they will only earn
commissions if the people who click on their links end up buying something. They pay money out of their own
pockets for their affiliate ads and whenever anyone clicks on the Google Adwords ads that they've paid for, it
costs the affiliate money!
In the case of a Car Dealers Insurance, the affiliates will already have researched the car dealers
insurance policy markets to find the most competitive deals, so that they can offer car dealers a product
that's worth buying. They are in direct competition with the other car dealers insurance companies who are
placing their own Google Adwords ads and need to get it right.
The sponsored links at the top of the page (usually highlighted) and the sponsored links (Google Adwords
ads) at the right hand side of the Google Search results pages are certainly worth looking at when you've
entered car dealers policy or car dealers insurance
into a Google Search box.
Some other terms, used by people searching for car dealers Insurance are,
Traders Insurance | Private Hire Insurance | Public Hire
Insurance | Black Cab Insurance | Minicab Insurance
